Case Study: Meta Bubble Tea Event in Amsterdam by Pearl Lemon Catering

Client Overview

Meta (formerly Facebook) is one of the world’s most innovative technology companies, renowned for its commitment to community, creativity, and cultural inclusivity. For its Amsterdam office, Meta sought a unique, engaging experience for employees to mark International Bubble Tea Day. The brief was clear: create a memorable, branded, and interactive beverage experience that aligned with Meta’s culture while accommodating dietary inclusivity.

The Challenge

Meta approached Pearl Lemon Catering with a last-minute request to deliver a premium bubble tea activation across two days, 25th & 27th March 2025, at their Amsterdam office (Parkhuis, Jollemanhof 15). The event needed to:

• Delight 70 employees with freshly prepared bubble tea.
• Reflect Meta’s brand identity through creative presentation.
• Offer inclusive menu options (vegan, vegetarian, gluten-free).
• Be fully managed — setup, service, and cleanup — so Meta’s team could focus on enjoying the event.
• Execute flawlessly despite tight turnaround times, requiring trusted logistics, staff, and equipment.

Meta had previously seen Pearl Lemon’s work at its Barcelona office bubble tea event, which set the expectation for a highly engaging and vibrant setup.

Our Approach

Pearl Lemon Catering designed a turnkey bubble tea activation tailored to Meta’s needs:

1. Vibrant Bubble Tea Station
   A custom-built serving station showcased both fruit-based and milk-based teas, creating an eye-catching focal point in Meta’s open-plan kitchen.
2. Brand-Aligned Presentation
   Meta-inspired touches were incorporated, including blue-themed toppings and colorful elements that reflected the company’s brand personality.
3. Inclusive Menu
   Every guest could participate, with vegan, vegetarian, and gluten-free bubble tea options provided as standard.
4. Interactive Experience
   Guests watched their drinks being freshly prepared and were able to customize flavours and toppings with guidance from our expert staff. This hands-on element encouraged conversation, fun, and team bonding.
5. Sustainability Commitment
   In line with Meta’s corporate values, we used biodegradable cups, recyclable straws, and bamboo stirrers, minimizing environmental impact.
6. Seamless Communication
   A dedicated WhatsApp group allowed real-time coordination with Meta’s team, ensuring all requirements — from setup to clean-up — were addressed smoothly.

Execution

• Dates & Timing: 25th & 27th March 2025 | 2–4 PM service, 1:30 PM setup.
• Venue: Meta Amsterdam, Parkhuis office, 2nd floor kitchen.
• Guests: 70 employees.
• Service Delivery: Drinks prepared on-site in the client’s kitchen, ensuring freshness and interaction.

Menu Highlights

Fruit-Based Favorites:

• Passionfruit Green Tea with Lychee Jelly
• Mango Green Tea with Rainbow Popping Boba
• Strawberry Fruit Tea with Blueberry Pearls (Meta-inspired theme)

Milk-Based Classics:

• Jasmine Milk Tea with Tapioca Pearls
• Classic Brown Sugar Milk Tea
• Taro Milk Tea with Coconut Jelly

Event Photos

The vibrant station quickly became the center of attention, with employees gathering to watch drinks being made, try new flavour combinations, and share photos. Pearl Lemon’s team managed setup, service, and full cleanup, leaving the space pristine and stress-free for Meta’s staff.

Results & Outcomes

Though no formal survey data was collected, outcomes were clearly positive:

• 100% fulfilment: All 70 employees served across both event days.
• High engagement: Employees interacted with the station, customized their drinks, and enjoyed the social aspect of the experience.
• Positive sentiment: Internal images captured the joy and excitement of staff, reinforcing Meta’s culture of inclusivity and fun.
• Cultural tie-in: The activation successfully marked International Bubble Tea Day, showcasing Meta’s recognition of global food culture.
• Operational success: Despite short timelines, Pearl Lemon executed flawlessly, demonstrating reliability under pressure.

Key stat infographic – 70 employees served | 2-day activation | 6 bubble tea flavours]

Client Testimonial

Meta’s team expressed satisfaction with the seamless setup, vibrant presentation, and inclusive menu, noting that the experience created a memorable celebration of International Bubble Tea Day in their Amsterdam office.

Conclusion & Commercial Value

This activation reinforced Pearl Lemon Catering’s reputation as a trusted partner for global brands. By combining logistical excellence with creative brand alignment, we provided Meta with more than just bubble tea — we delivered a cultural moment that boosted employee engagement and celebrated inclusivity.

For Meta, the event demonstrated how food experiences can drive connection and culture in the workplace. For Pearl Lemon Catering, it showcased our ability to handle last-minute corporate requests with precision, creativity, and energy.

Event Overview

In March 2025, Pearl Lemon Catering partnered with Meta Amsterdam to deliver a last-minute corporate catering activation for International Bubble Tea Day. Over two days, 70 employees enjoyed a branded bubble tea station featuring fruit-based and milk-based options, all prepared fresh on-site. With a focus on inclusivity (vegan, vegetarian, gluten-free choices) and sustainability (biodegradable cups, bamboo straws), Pearl Lemon transformed Meta’s office kitchen into a vibrant cultural experience. The event strengthened Meta’s employee engagement and showcased Pearl Lemon’s ability to execute seamless, creative, and sustainable catering solutions for global brands under tight deadlines.