Vendor’s Guide: Get Your Services & Products Noticed At Festivals And Fairs

Vendor's Guide: Stand Out at Festivals and Fairs

How To Be A Food Vendor

Are you a foodie looking to turn your passion into profit? Have you ever dreamed of becoming a successful food vendor at festivals and events? If so, look no further! 

Learning to be a food vendor at events is exciting and rewarding. With the right preparation and knowledge, anyone can make it in the festival food industry.

From deciding which type of food sells best to understanding what is required, this guide by Pearl Lemon Catering will provide all the information you need to become a successful event food vendor. So let’s learn what it takes to make your culinary dreams come true!

What Food Sells Best At Festivals?

The honest answer is that it depends on the festival. Street food might be best at smaller festivals with a few vendors, as people will go for the classics like burgers, hog roasts and pizza.

However, the basics will already be covered at a popular festival attended by people with lots of disposable income (think Glastonbury). Therefore, you’re more likely to stand out if you offer something unique and exciting.

For example, gourmet burgers, vegan options, or even fusion cuisine can help attract customers looking for something new and different. 

In addition to this, offering snacks such as chips or candy can be a great way to earn extra money while ensuring customers have the sustenance they need during long festival days.

How To Choose The Right Festival To Attend?

Choosing the right festival to attend is key to having a successful food business. You need to consider factors such as the size of the event, location, and target audience. The event’s size will impact how much competition you have, as well as how many people will be there.

The location should be convenient for your customers – if it’s too far away from where they live, they’ll unlikely come. And finally, you need to consider who you’re catering to: are they likely interested in your menu items? Are there any dietary restrictions or other considerations you need to consider?

Once you’ve identified a potential festival, visit it before signing up as a vendor. This will give you a better sense of what kind of food will sell best and whether or not it’s worth investing time and money into setting up at this particular event. It can also help you understand what marketing tactics work best at that particular festival so that you can plan accordingly.

How To Become A Food Vendor At Festivals?

Become A Food Vendor

Becoming a food vendor at festivals is an exciting way to make money while meeting new people and exploring different cultures. There are a few steps you’ll need to take before you can set up shop at a festival:

Start The Process In Plenty Of Time

When becoming a food vendor at festivals, starting the process quickly is important. Depending on the size and popularity of the event, this could mean months or even a year in advance. The bigger the festival, the earlier you must book your spot.

For example, the pitching process for major summer festivals in the UK starts in the autumn of the year before. Smaller festivals usually require less time for preparation, but as a general rule, it’s best to contact organisers as early as possible if you want to secure your spot.

Once you’ve been accepted as a vendor, you can begin preparing marketing materials and setting up an attractive booth display to draw customers in. With these tips in mind, you’ll be well on your way to becoming a successful food vendor at events!

How To Apply For A Catering Pitch At A Festival

Applying for a catering pitch at a festival can be an exciting process. You’ll need to find the festival organiser’s website and complete their application form to get started. Be sure to include your contact details, business number, the type of food you sell, stall dimensions, and how many parking passes you’ll need. After submitting your application, wait for confirmation from the organiser before beginning any further preparations.

In the meantime, start researching other vendors that will be attending and what kind of food they are selling so that you can craft a unique offering that will stand out from the crowd. Additionally, begin preparing marketing material for your booth to help draw in customers once you have been accepted as a vendor.

Read The Contract Carefully

Before signing any contract, it is always important to read it carefully and ensure you understand the terms. Unfortunately, contracts can sometimes contain complicated legal language, and the consequences of not understanding what’s written in them can be serious.

To avoid making any mistakes, take your time to read through the contract thoroughly and don’t hesitate to ask questions if anything is unclear. The festival organiser should be willing to answer any queries you have about the agreement before you sign it so that you can be sure that all of your rights are protected.

In addition, make sure to check for any clauses that might limit or restrict your ability to do business at the festival. Once everything is clear and both parties are happy with the terms, you can go ahead and sign the contract confidently.

How To Make The Most Of Your Festival Pitch?

There are many types of festivals, and some are more difficult than others. You also need to research which festivals are worth pitching for and how much they pay. The following tips will help you to make the most of your festival pitch:

Choose The Right Products

When maximising your profits at a festival, the key is offering various products people want. It’s important to choose items that will appeal to the festival-goers and fit within the event’s theme.

For example, if you’re attending a music festival, then consider selling merchandise related to the bands playing or snacks and drinks that people can enjoy while listening to their favourite tunes.

If it’s a cultural event, focus on offering food dishes or souvenirs that evoke the event’s spirit. Whatever you decide to sell, make sure that it is something people want and are willing to pay for.

Focus On Presentation

If you want people to buy your products, then they need to be able to see them first. To this end, it is important to take time to set up your stall and make sure everything looks as attractive as possible. Place product labels in clear view so customers can easily identify what you have for sale, and make sure all prices are displayed too.

Add some decorations such as fairy lights or flowers around your pitch to draw attention from passers-by. Finally, ensure there is plenty of space for customers so they don’t feel cramped when browsing your items.

Market Yourself

Don’t forget that marketing is an essential part of success at any festival, so take some time before and during the event to promote your business via social media or hand out flyers with information about your stall.

Doing this will create more awareness amongst potential customers and help drive more sales during busy periods when footfall around your pitch increases significantly. You could also collaborate with other vendors at the event to promote your services.


Once approved as a vendor, create an attractive display for your booth and bring plenty of marketing materials like flyers, menus and samples to hand out. With these tips, you’ll be ready to start making money as a food vendor at events!

Need some extra help or guidance. Pearl Lemon Catering is more than happy to help you figure out how to be a food vendor at a festival.


What does it mean to be a food vendor?

A food vendor prepares and sells ready-to-eat food to the public. Food vending typically occurs at food concessions, sporting or event arenas, fairs, and festivals. Some vendors operate from food truck that serves at different locations.

How do you attract customers to an event?

Including special incentives and offers for the attendees helps attract a wider target audience with ease. You can encourage your audience to participate by offering them special discounts, job offers and gifts. This will attract a large population to attend because of the available offers.

What is the best food to sell at the event?

  • Popcorn.
  • Cotton Candy.
  • Nachos.
  • Pretzels.
  • Roasted Nuts.
  • Snow Cones.
  • Corn Dogs.
  • Ice Cream.
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Pearl Lemon Catering Ltd.
International House,

47 Blandford St, London W1U 7HQ, United Kingdom

Contact Details:

UK: +442081632608

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